Is Smartsheet stock headed to $100?

DA Davidson analyst Robert Simmons initiated coverage of Smartsheet Inc (NYSE:SMAR) with a Buy and price target of $100, suggesting an upside of 36.4%. Simmons sees Smartsheet as the leading work management provider, as the company has established "beachheads" in a wide range of customers.

How much does Smartsheet cost?

That’s for you to decide, but if you’re asking me, I can’t say Smartsheet does a great job justifying what they charge their users. The individual tier is very affordable, but once your needs exceed this platform, the price jumps up to a staggering $25/month per user.

What is a Smartsheet customer?

Smartsheet customers are controllers of Customer Content uploaded to the Smartsheet application. Where Smartsheet is a data processor, Customers control the data submitted and contained in Customer Content. The data processed will vary according to the Customer’s use-case.